Consumers believe a company-branded email is more credible than a business using a free email account, that 100 percent true.
It’s really all about good impression and building branding. Essentially, the impression your business is promoting to the outside world.
First: Give a good first impression
A free email may project inexperience or even worse, raise doubts on whether you’re a real company. But when you use your company’s email, your audience feels you’re here to stay and serious about your business.
Second: Promote Brand Awareness
The best benefit of using branded email is every time you send out an email, you’re promoting your business, not Gmail or Hotmail. It’s a valuable, cost-efficient way to market your company without having to spend a lot of money.
* Don’t think that branding email was only meant for large enterprises with big advertising budgets. So if you, like many other small businesses, think again, you can get started today with branding your email.